# Charts

View charts detailing important metrics about your app's subscription performance, paywalls, users, and revenue.

To view charts breaking down your app's performance, click the **Charts** button in the **sidebar**:

<img src="__img0" />

> **Note**

Check out a video overview of our charts on [YouTube](https://youtu.be/7UIO99LSvTQ).



Chart types [#chart-types]

Choose between different charts by making a selection from the left sidebar:

<img src="__img1" />

> **Tip**

You can also toggle which charts are showing by using the chevrons on the left-hand side.



Currently, we offer the following charts:

Revenue Charts [#revenue-charts]

* [**Proceeds**](/docs/dashboard/charts/proceeds): Revenue after refunds, store fees, and taxes.
* [**Sales**](/docs/dashboard/charts/sales): Revenue before refunds, taxes, and fees.
* [**Cohorted Proceeds**](/docs/dashboard/charts/cohorted-proceeds): Net proceeds cohorted by install date, after refunds, taxes, and fees.
* [**ARR**](/docs/dashboard/charts/arr): Annualized recurring revenue from subscriptions.
* [**MRR**](/docs/dashboard/charts/mrr): Monthly recurring revenue from subscriptions.
* [**Realized LTV per new user**](/docs/dashboard/charts/realized-ltv-per-new-user): Net proceeds per new user, cohorted by install date.
* [**Realized LTV per paid user**](/docs/dashboard/charts/realized-ltv-per-paid-user): Net proceeds per paying user, cohorted by install date.

Subscription Charts [#subscription-charts]

* [**Active Subscriptions**](/docs/dashboard/charts/active-subscriptions): Count of unexpired, paid subscriptions.
* [**Paid Conversion**](/docs/dashboard/charts/paid-conversion): Percent of installs who became paying users.
* [**New Trials**](/docs/dashboard/charts/new-trials): Trial starts, cohorted by trial start date.
* [**Trial Conversion**](/docs/dashboard/charts/trial-conversion): Percentage of trials that converted to paid subscriptions.
* [**New Subscriptions**](/docs/dashboard/charts/new-subscriptions): New subscriptions, cohorted by subscription start date.
* [**Auto Renew Status**](/docs/dashboard/charts/auto-renew-status): How much of your MRR is set to renew versus churn.

Paywall Charts [#paywall-charts]

* [**Initial Conversion**](/docs/dashboard/charts/initial-conversion): Percent of new users who converted on a paywall.
* [**Paywalled Users**](/docs/dashboard/charts/paywalled-users): Count of unique users who opened paywalls.
* [**Paywall Rate**](/docs/dashboard/charts/paywall-rate): Percent of new users who opened paywalls.
* [**Paywall Conversion**](/docs/dashboard/charts/paywall-conversion): Percent of users who converted after opening a paywall.
* [**Conversions**](/docs/dashboard/charts/conversions): Count of completed transactions.
* [**Checkout Conversion**](/docs/dashboard/charts/checkout-conversion): Percentage of users who converted after starting checkout.

User Charts [#user-charts]

* [**New Users**](/docs/dashboard/charts/new-users): Count of new users.
* [**Active Users**](/docs/dashboard/charts/active-users): Count of active users.

Retention & Churn Charts [#retention--churn-charts]

* [**Subscriber Churn**](/docs/dashboard/charts/subscriber-churn): Percentage of paid subscriptions that expired in each period.
* [**Refund Rate**](/docs/dashboard/charts/refund-rate): Ratio of refunds to gross proceeds, cohorted by first purchase date.
* [**Subscription Retention**](/docs/dashboard/charts/subscription-retention): Subscription retention by cohort over time.

Filtering chart data [#filtering-chart-data]

To filter data on a chart, **click** the **Filter** button at the top right:

<img src="__img2" />

Filter data by choosing a filter type and **clicking*&#x2A; on **+ Add Filter** to apply it. You can add one, or several, filters:

<img src="__img3" />

When you're done, **click** on the **Apply** button, and the chart will refresh with the data filtered by your selections:

<img src="__img4" />

To remove an individual filter, **click** on the **trash can** icon on the trailing side of it:

<img src="__img5" />

To remove an individual component that's part of a filter, such as breaking down by **Application** and removing one included app, **click** on the **X** button on its trailing side:

<img src="__img6" />

To remove all filters, **click** on the **Clear Filters** button:

<img src="__img7" />

Breaking down chart data [#breaking-down-chart-data]

To break down data in a chart, **click** the **Breakdown** toggle at the top right:

<img src="__img8" />

The breakdowns available are tailored to the type of chart you have selected. After you apply a selection, the chart and the table below it update automatically:

<img src="__img9" />

> **Tip**

Breaking down a **Proceeds** chart by **Placements** is a powerful way to directly correlate features you make, or similar things you've paywalled, to your app's revenue growth.



Selecting time ranges [#selecting-time-ranges]

To customize the time span and level of detail of the data displayed on the chart, use the two date toggles at the top right:

<img src="__img10" />

These controls adjust the chart's view interval and data range:

**Display Interval:** Sets the interval at which data is displayed on the chart. Choose options like hourly, daily, weekly, or monthly to adjust how granular the chart appears. Selecting **Auto** automatically optimizes the interval based on the selected date range.

**Data Fetch Range:** Defines the total date range used to populate the chart. Options include **Yesterday**, **Last 7 Days**, **Last 30 Days**, and more.

> **Tip**

You can also use natural language to set a data fetch range. For example, "last month", "two weeks ago", or similar ranges.



Changing chart formats [#changing-chart-formats]

Each chart type can display its data in different chart formats. To change the default display, **click** on the **Chart** button found at the top right:

<img src="__img11" />

You can toggle the chart format between **Stacked Area**, **Line**, **Stacked Bar**, or **Bar**. Here is the same chart data in each format:

## Tab

<img src="__img12" />

## Tab

<img src="__img13" />

## Tab

<img src="__img14" />

## Tab

<img src="__img15" />



Additionally, you can hover any chart element to see more details about the data point:

<img src="__img16" />

Exporting chart data [#exporting-chart-data]

You can export any chart data as a `.csv` file. Just **click** the **Export** button at the bottom-right of any chart:

<img src="__img17" />