# Initial Conversion

Learn what the Initial Conversion chart measures and when to use it.

<img alt="Initial Conversion chart" src="__img0" />

What it shows [#what-it-shows]

Initial Conversion shows the percentage of new users who converted on a paywall.

How to use it [#how-to-use-it]

Use this chart to evaluate the first monetization path for new users. It is useful when you are tuning onboarding, first-session paywalls, placements, or introductory offers.

Good to know [#good-to-know]

If Initial Conversion changes, compare it with New Users and Paywall Rate to make sure the shift is not just a change in acquisition volume or paywall exposure.