# Paywall Conversion

Learn what the Paywall Conversion chart measures and when to use it.

<img alt="Paywall Conversion chart" src="__img0" />

What it shows [#what-it-shows]

Paywall Conversion shows the percentage of users who converted after opening a paywall.

How to use it [#how-to-use-it]

Use this chart to judge how well paywalls convert the users who actually see them. It is helpful for comparing paywall designs, products, pricing, and experiments.

Good to know [#good-to-know]

Review Paywall Conversion together with Paywall Rate. One tells you how often users see paywalls, and the other tells you how often exposed users convert.