# Realized LTV per paid user

Learn what the Realized LTV per paid user chart measures and when to use it.

<img alt="Realized LTV per paid user chart" src="__img0" />

What it shows [#what-it-shows]

Realized LTV per paid user shows net proceeds per paying user, cohorted by install date.

How to use it [#how-to-use-it]

Use this chart to understand how valuable paying users are after they convert. It helps separate paid customer quality from broader acquisition volume.

Good to know [#good-to-know]

Compare this chart with Realized LTV per new user to see whether changes are coming from conversion rate, paid user value, or both.