# Refund Rate

Learn what the Refund Rate chart measures and when to use it.

<img alt="Refund Rate chart" src="__img0" />

What it shows [#what-it-shows]

Refund Rate shows refunds as a share of gross proceeds, cohorted by first purchase date.

How to use it [#how-to-use-it]

Use this chart to detect refund spikes and understand whether specific purchase cohorts are refunding at a higher rate. It is helpful after offer, pricing, product, or audience changes.

Good to know [#good-to-know]

If Refund Rate rises while Sales stays healthy, review the matching Proceeds chart to understand the net revenue impact.