# Sales

Learn what the Sales chart measures and when to use it.

<img alt="Sales chart" src="__img0" />

What it shows [#what-it-shows]

Sales shows gross revenue before refunds, taxes, and store fees are deducted.

How to use it [#how-to-use-it]

Use Sales to understand top-line purchase volume and demand. It is especially useful when you want to compare how much users purchased against what eventually became proceeds.

Good to know [#good-to-know]

If Sales is growing but Proceeds is not, look at refunds, store fees, taxes, and product mix to understand where the gap is coming from.