# Trial Conversion

Learn what the Trial Conversion chart measures and when to use it.

<img alt="Trial Conversion chart" src="__img0" />

What it shows [#what-it-shows]

Trial Conversion shows the percentage of trials that converted to paid subscriptions.

How to use it [#how-to-use-it]

Use this chart to understand trial quality and renewal behavior. It helps you see whether trial starts are leading to paid outcomes after the trial period ends.

Good to know [#good-to-know]

When trial conversion moves, check the trial length, offer type, onboarding experience, cancellation behavior, and product usage during the trial window.