# First Touch Paywalls Learn how to present a paywall the moment users interact with your app. What [#what] App installs to paywall views is one of the most critical metrics you can track. Using the first touch event to present a paywall is a great way to boost it. Why [#why] Showing a paywall from the user's first touch can be an effective alternative to showing one simply after the app launches. This way, it feels less "in the way" and much less like a popup a user had no control over — while still ensuring users view your products. How [#how]