# Showing Unique Paywalls Learn how to present a unique paywall based on the audience that was matched within a campaign. What [#what] Using [audiences](/docs/dashboard/dashboard-campaigns/campaigns-audience) within a campaign, you can: 1. Show unique paywalls for each one. 2. And, within an audience, you can show multiple paywalls based on a [percentage](/docs/dashboard/dashboard-campaigns/campaigns-audience#paywalls). Why [#why] Our data clearly demonstrates that showing the right paywall, to the right user, and at the right time dramatically affects revenue. There is rarely a one-size-fits all paywall, so you should be testing different variations of them often. How [#how]