# How does Superwall's pricing work?

Overview [#overview]

Superwall is changing it's pricing from being based on conversions to being based on MAR (monthly *attributed* revenue).

If you're an **existing customer** you can **choose** to stay on the legacy plan or upgrade

New Pricing (MAR-based) [#new-pricing-mar-based]

See our [pricing page](https://superwall.com/pricing) for the breakdown of our pricing tiers.

The new Superwall pricing offers different tiers of service for a monthly subscription, and charges based on a percentage of MAR, where under $10k MAR is free.

* **Indie**: $0 / month

* **Startup**: $49 / month

* **Scale**: $199 / month

* **Enterprise**: Custom, [contact us!](https://superwall.com/contact/book-a-demo)

Read more about our thinking with our CEO Jake's [post on X](https://x.com/jakemor/status/1981921724934361510).

What is MAR? [#what-is-mar]

MAR is **Monthly Attributed Revenue**, which is *not* the same as Monthly Revenue. MAR is only revenue that is attributed to a Superwall paywall.

TL;DR: you only pay for revenue that Superwall has directly helped you get.

Legacy (Conversion-based) [#legacy-conversion-based]

Legacy pricing is only available for existing customers

Superwall offers different pricing tiers based on the number of paywall conversions. Understanding what counts as a conversion and how pricing works is important for choosing the right plan.

Superwall offers three pricing tiers:

* **Indie (Free):** Up to 250 free conversions per month

* **Startup ($0.20/conversion):** Pay-as-you-go pricing, with first 250 conversions free each month

* **Growth (Flat-Rate):** Custom flat-rate pricing with unlimited conversions

What is a Conversion? [#what-is-a-conversion]

A "conversion" in Superwall's pricing refers to when a user makes a purchase through a Superwall paywall. Here are specific examples of what counts as a conversion:

* A user starting a free trial for a subscription

* A user making a paid one-time in-app purchase through a paywall

* A user subscribing to a monthly plan directly through a paywall

Subscription renewals and trials converting to paid subscriptions do NOT count as conversions.

Pricing for High-Volume Apps [#pricing-for-high-volume-apps]

For apps using the Startup tier ($0.20/conversion) that exceed 5,000 conversions per month:

* You **can continue using the Startup plan** at the same rate of $0.20 per conversion

* However, at this volume it may make sense to explore to our flat-rate Growth plan. When you reach this size [we'd love to talk](https://superwall.com/contact/book-a-demo)!